One of my favorite things about storytelling is the way it functions as a magic trick. A well-told and well-crafted story evokes a very specific kind of neurological response which makes us more predisposed to building relationships or acting in the way the narrator hopes to move you. This makes storytelling an incredibly powerful tool, moving the audience to action. Like any tool, it can be used for good or for ill, but you will use it more effectively when you understand how it works.
The following video is by Paul Zak, the leading researcher on brain chemistry and narrative; I refer to his work extensively in my own consulting, coaching and teaching work, using science to support better storytelling. This video clearly and simply explains some of what happens when you hear an emotionally evocative story with a clear narrative arc. This may be useful for you in your own work as you think about how to craft meaningful stories.
I will come back to applied neurology and storytelling in the coming months.
(c)2017 Laura S. Packer
thanks Laura, always feels good when lived experience is backed up by science :)
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